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B2B Search Marketing: Branding’s Best Friend

Despite the key role it plays in B2B purchasing, branding seems to move further and further down the list of corporate priorities. In the drive to generate revenue in today’s ROI-driven world, don’t...

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B2B Search Marketing: Is SEO Or PPC Most Effective?

When it comes to B2B search marketing, what’s the best strategy—Organic search engine optimization or pay-per-click search advertising? In large part, it depends on what you’re selling, your budget,...

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Organic Landing Pages: A Case Study

Much is written about engineering landing pages for PPC campaigns, but all too often little thought goes into creating the right landing pages for SEO, even less so for B2B SEO. Obviously, for any...

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Eight Tips For Successful B2B Blogs

Virtually all marketers have realized that blogs can be a powerful part of an overall search marketing campaign. This is especially true in the B2C marketplace, but what about for B2B focused...

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